Guest post provided by K D Grace.
With the power of social media, the rise of self-publishing and the popularity of eBooks, more and more PR and marketing is falling into the author’s lap. If I had to venture a guess, I’d say I spend a good third of my time on PR and marketing – sometimes more. I have two websites and a popular blog which gets updated at least four times a week. I’m on Facebook and Twitter multiple times during the day. Oh, I’m not a surfer. If I’m online it’s because I’m working. I’ll be honest, I’d much rather be writing stories.
The good news is that the same elements that bite into my writing time offer me much more control over that essential PR and marketing than I would have had even ten years ago. Obviously SourceBooks’ PR and marketing folks have been incredibly helpful by booking me blog tours and putting The Initiation of Ms Holly out for early reviews, but I have to be willing to run with what they offer me. That means writing blog posts, doing chats, tweeting and using FaceBook and Pinterest. That means constantly generating new content for my blog and making sure people are aware of my latest news. That means me doing everything I can to make sure people know my name and know the K D Grace brand.
I learned early on that I’m not just selling my novels, but I’m selling K D Grace. More than that, I’m building a relationship with readers. I love to read as much as I love to write, and if I find an author whose work I really enjoy, I want to know more about her. I don’t just want to know writing stuff, but I want to know her hobbies, her funny stories, what she loves, what she hates, what her favourite colour is. I want to know all of those things PLUS I want to know the story behind why her character did what they did and what inspired her to write such a tail.
The Initiation of Ms Holly was inspired by being stuck in the dark in a malfunctioning train in the Eurostar Tunnel while trying not to think about the gazillion gallons of the English Channel above my head. That’s unique; my readers like that I know exactly how Rita Holly feels in those opening scenes of the novel.
Beyond that, all of my fans know that I grow my own veg and that I have a reputation for writing what they refer to as ‘garden porn.’ They also know that I love the outdoors and I love to walk. In fact I love it so much I walked across England, from coast to coast with my husband. Neither of those two tidbits have anything to do with The Initiation of Ms Holly, nor with my writing. But they give my readers a chance to know me better. I want my readers to know me. I want them to follow me on Twitter and friend me on Facebook. I want to be on their minds. I want them to follow my blog and check out my website, and make comments so I get to know them. All of these things are under my control, all of these things I can give to my readers so that we can build a relationship. With the landscape in publishing changing so rapidly, every day it becomes more and more likely that more and more of that relationship, that brand building, that making myself and my work known and easily available will be my responsibility
With the meteoric success of Fifty Shades of Grey, erotic romance has taken up residence on the bookstore shelves alongside the rest of the romance genre, which is nothing but good news. The popularity of eBook readers has also boosted the demand and sales for erotica of all sorts, by offering anonymity to readers — though with the more subtle covers, that’s becoming less of an issue. Having said that, one of the very best things eBook readers have done is offer readers of all genre instant gratification at the tap of a finger. That makes having a strong, easily Googleable online presence even more essential for all authors, since not only are sales of eBooks dwarfing print book sales, but the profit margin for authors is greater with eBooks. Having said that, there’s still nothing like the feel of a print book.
One of the unique situations erotica writers deal with in their efforts at marketing and PR is that though no one would imagine Thomas Harris had to become a cannibalistic serial killer in order to write The Silence of the Lambs, an amazing number of people tend to think that surely we erotica writers must have done everything in our stories before we wrote them. While it’s true, I was stuck in a train, you can be confident that I didn’t have nearly as much fun there as Rita Holly did. Neither have I ever had sex on a Harley while careening down a British motorway. As for being a part of a secret sex cult, well it would hardly be secret if I told you, now would it.
When she’s not writing, K D is veg gardening. When she’s not gardening, she’s walking. She walks her stories, and she’s serious about it. She and her husband have walked Coast to Coast across England, along with several other long-distance routes. For her, inspiration is directly proportionate to how quickly she wears out a pair of walking boots. She also enjoys martial arts, reading, watching the birds and anything that gets her outdoors.
K D has erotica published with SourceBooks, Xcite Books, Harper Collins Mischief Books, Mammoth, Cleis Press, Black Lace, Erotic Review, Ravenous Romance, Sweetmeats Press and others.
K D’s critically acclaimed erotic romance novels include The Initiation of Ms Holly and The Pet Shop. Her paranormal erotic novel, Body Temperature and Rising, the first book of her Lakeland Heatwave trilogy, was listed as honorable mention on Violet Blue’s Top 12 Sex Books for 2011. Books two and three, Riding the Ether and Elemental Fire, are now also available. She was nominated for ETO’s Best Erotic Author 2013.
Click here to read my review of The Initiation Of Ms. Holly.